A number of options are available for presenting your RSS feed on your website.
Traditionally, website publishers simply install an RSS 'button' on their website that links
to their XML file. When clicked, browers with RSS support will displat the
feed directly in the brower. Knowledgable site visitors can capture the address
of the feed for use in any RSS-compatible "feed reader" or "aggregator".
RSS buttons provide the least leveraged use of your feed.
Better yet, website publishers can install an Enfeedia "NewsPage" button
on their site. When clicked, their feed opens up in an Enfeedia-generated
NewsPage that provides a number of tools for the visitor such as subscribing
to the feed on Yahoo or Google, setting up alderts and "pings",
and sharing the feed with others. Enfeedia's NewsPage also obviates the need
for any other feed reader, and does not depend on the browser support for
RSS. Because the NewsPage is itself a webpage, the link on your website to
the NewsPage means search engines will index your NewsPage and present it
in SERPs. NewsPage buttons provide much more leverage of your feed compated
to the relatively passive RSS button.
For maximum leverage of your feed, the feed should be directly displayed on the
webpage—NewsOnSite—such that content can be previewed, or read
entirely, without leaving the webpage. You can control the number of items
and length of items displayed to manage the look and feel of your webpage.
The default appearance is to inherit the font and link colors and background
color of your webpage. Or you can select colors of your own choosing. More
than one feed? Locate them wherever you want on your webpage. With this approach
to presenting your feed, your feed content will be indexed by search engines,
giving you the benefit of links within your feed and fresh content rewarded
by search engines.